NAT - FURIA
Concept Project
Roles: Creative and Art Direction, Illustrator, Designer
ABOUT THE PROJECT
The project aimed to create a character poster of Nat, played by Candela Peña in Furia, capturing her personality, aspirational side in fashion, and key narrative elements in a single image. The visual needed to evoke her emotional and professional world while offering symbolic cues that resonated with the tone of the series.
THE CONCEPT
I chose an image of the character whose expression and gestures fully conveyed her personality: a dreamer, somewhat innocent, who loves her work and the world of fashion above all else. Her curious, energetic gaze looks directly at us, making us complicit in her universe. On her wrist, she wears a flaming pincushion, a nod and a hint at what happens in the series, which shapes the protagonist’s path. As a background, a symbolic pattern reinforces this idea.
A selection of examples showing how the Key Art could work in urban OOH displays.
