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INKLESS

Concept Project

Roles: Creative and Art Direction, Illustrator, Designer

ABOUT THE PROJECT

The goal of the project was to develop the cover for the book Inkless, a work centered on the experience of creative block. The visual proposal needed to convey, in a simple yet powerful way, the sense of emptiness, pause, or disconnection that accompanies this process, while maintaining a clean, minimalist, and contemporary aesthetic. It also had to incorporate a nod to iconic references within the creative imagination. This suggestion aimed to add a recognizable nuance for audiences in the field, making it especially appealing to those connected to the creative sphere —designers, illustrators, writers, and artists— by resonating with their sensibility and reflecting the introspective tone of the book.

THE CONCEPT

I was trying to create an image that would immediately convey the concept of creative block. I wanted the first impression to be a black-and-white impact, a raw, minimalist aesthetic that evoked emptiness, pause, and a mental state suspended between frustration and contemplation. To achieve this, I drew inspiration from the graphic style of the promotional material for the series Mad Men, especially that iconic figure of the protagonist shown in a contemplative pose, surrounded by a wide, silent space. I replaced the “thinking mind” with an ink jar spilling out to form a large black block as a visual metaphor for the loss of ideas and the interruption of creative flow. The title “INKLESS” is a forceful, direct word that anchors and reinforces the image, generating presence and drama.

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A selection of examples showing how the design could work on a book cover.

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