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POOR THINGS

Concept Project

Roles: Creative and Art Direction, Illustrator, Designer

ABOUT THE PROJECT

The project aimed to create teaser key art for Poor Things that captured the film’s unique vision and the protagonist’s distinctive perspective, conveying the clash between innocence and discovery in a conceptual, evocative image.

THE CONCEPT

Bella, the protagonist, captivated me with her childlike gaze and her way of seeing and experiencing the world. Eyes as large as her desire to discover everything around her. A child’s mind trapped in a woman’s body. That is what this image seeks to represent: her own mind, the place where little Bella lives. From there she emerges, stepping out of a luminous portal filled with pastel colors, surrendering to life and confronting both the wonder and the injustice of this world. In the background, the viewer feels both observed and complicit in her intense gaze, penetrating yet innocent. The outside world is in black and white, while her inner world, full of color, longs to know, feel, and understand.

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An example showing how the Key Art could work in urban OOH displays.

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