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SOCIETY OF THE SNOW

Concept Project

Roles: Creative and Art Direction, Illustrator, Designer

ABOUT THE PROJECT

The project aimed to create teaser key art for Society of the Snow that focused on unity and human support in extreme situations, avoiding sensationalist depictions. The image needed to symbolically convey the story’s emotional and collective dimension while capturing its essence.

THE CONCEPT

With this image is meant to represent the unity, resilience, friendship, and struggle of a group of young men who, beyond being a football team, are friends bound by victories, defeats, and shared experiences that strengthen the bond that becomes so essential in a situation like the one depicted in this story: surviving in the middle of the snow, where it is only them and an endless white expanse around them. One of the hands holds another that barely has any strength left, on the verge of giving up. It grips it firmly, conveying support, companionship, and the strength needed to keep fighting. The vertical composition aims to reinforce these two emotional states: the fall of one of them and the emergence of the other from a higher point.

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A selection of examples showing how the Key Art could work in urban OOH displays.

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